To understand why this logo became one of the most popular since its creation until today, it is necessary to dig a little bit into the time in which this and many other bands of different musical genres emerged. Decades before Metallica existed, many bands had the need to give a little more identity to their image, and, as at that time graphic designers did not have technological support like the current one, lettering became very fashionable. It was quite usual to see the names of bands written in freehand and with calligraphy that attracted attention for being quite beautiful and simple. This style of logos became very popular in the pop genre. It was not until the ’70s that rock began to be grounded in the music industry. Although the lettering was still in force, many bands and artists decided to incorporate some elements of those elements into their logos, such as less curved letters. In fact, these became very dotted and perhaps matched the sounds of electric guitars that are a characteristic instrument of the genre.
During later years, other genres would begin to emerge. Thrash and heavy metal dominated the scene, making way for the biggest bands to become known. And Metallica was one of these bands. By the ’80s, young people felt much more identified with different musical genres, so the trend of wearing t-shirts with other accessories printed, such as a logo of their favorite bands, became very popular. From that moment on, many bands felt the need to create original logos that could appeal to their fans and which could be very easily recognizable at the same time.
Although the creator, and front-man of Metallica, did not give a specific reason to explain the origin of the band’s logo, it is evident that, like most bands at that time, he wanted his design to be easy to recognize while being able to contain a bit of what metal was at that time. Also, the name of the band, together with their powerful sound, made the design very well received. This relationship between the logo branding, and the music itself, made the fans feel proud to belong to this musical movement that identified with.