Matt Boroff is a promising post/industrial rock artist I discovered a month ago with his impressive new song, Future Crimes, released as a single on January 14, 2021. For those who haven’t heard about the artist before, Matt Boroff has started his career with a long-play album called; Reaching for Sparks in 2010. Since then, the artist released two more albums, Sweet Hand of Fate (2013) and Grand Delusion (2016), one EP, Filling in the Cracks (2012), and five singles, Beautiful Machine (2020), Trust (2020), So Many Personalities Ago (2020), Let it Come Down (2020) and Future Crimes (2020). Now, please give the song a listen while reading the rest of the article.
Matt Boroff indeed is a true artist, a singer-songwriter with a respected background/discography. When I watched Future Crimes video for the first time, I already made up my mind after seeing the first 30 seconds. He immediately caught my attention with his irresistible energy but made the actual difference with the artistic value of his work. The music video looks super cinematic, goes excellent with the dynamics of the song. Watching an entire music video without blinking is not something that happens to me very often. In this case, it was more like watching a live show, a proper artistic performance. You can hear, see, and feel the amount of energy on their faces. Beautiful job, truly.
Musically, Matt has a powerful blend of different styles, such as psychedelic, industrial, post, and space rock. We are all aware that defining someone’s music style gets meaningless, especially when talking about an artist like Matt Boroff. He has his characteristic approach in every single detail of his brand, which is truly inspiring. This is a hallucinating song built in an unorthodox way, which, in this case, is quite understandable. This isn’t an ordinary songwriter; he has his own rules, own vibe, energy, and visuals, inviting us to his colorful but dark world. In my book, people like Matt doesn’t require any introduction, check out his art, and you’ll understand.