Emmon - Purebloods – Song Review – Modern Electronic Body Music from Stockholm, Sweden
Today, I’m writing about Emmon, a promising modern electronic body music project from Stockholm, Sweden, and one of their singles, “Purebloods,” released in 2022.
EMMON feat. Emanuel Åström - PUREBLOODS (Official Music Video)
Video by: Niklas Kärreskog, VideomaskinenMusic & Lyrics : Emma NylénLabel: Icons Creating Evil ArtPublishing: ICEA, CMG Holding AB
First of all, I’d like to start by saying that I have mixed feelings about this song after listening to it on repeat for more than a few days now. In the end, it seems to me that there is potential in the foundation, but I am not entirely satisfied or convinced with the current standards. Let me go into the details.
The musical side of the work is a blend of familiar and unconventional, retro and modern influences. Every time I think about the pieces that hold together this piece of work, I am reminded of an interview with Keith Flint in which he talks about the time before The Prodigy, when he used to hang out in clubs where DJs played. Purebloods has the right combination of these influences, and for some reason, it makes you feel like there is much more to it.
The structure of the song is quite progressive, unlike other conventional 2-3 minute long electronic/techno music. In fact, the instrumentation and layering also support the idea of creating something progressive, which is admirable. The song is produced with electronic elements from start to finish, operating on a dynamic journey.
The technical side of the work also deserves appreciation for its vision in creating such a unique sound character. I think that the producer was unexpectedly accurate with his characterization most of the time, and I truly enjoyed the feeling this song offers.
Emmon, artist photoCredit: Unknown
On the other side of the coin, I have to admit that I personally do not listen to electronic or techno music myself, especially when it comes to industrial. About Purebloods what caught my attention was the artistic value and musical concept, which reminded me of Depeche Mode and The Prodigy as I mentioned above.
First of all, I think that the sound production still got so much room to improve.
Also, I am still not convinced with the vocal performances, rather than the characterization and mix. Both vocalists sounded singing consciously "unconfident" in their performances for some reason, which is quite the foundation of everything. In fact, the characters are great. I enjoyed the feeling of Emma Nylén is accompanied by another characteristic male vocalist, Emanuel Åström from Agent Side Grinder. They truly create something really special together.
Emmon, artist photo
In conclusion, listening to Purebloods was simply a great pleasure. Progressive electronic music with impressions of Depeche Mode and The Prodigy, stands out for its musical concept and artistic vision. Thank you for your time and attention, and I hope you enjoyed the review.
Emmon, Purebloods (2022) Single Front Cover ArtworkArt Credit: Unknown
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