Agent Fresco is a modern rock band I discovered two months ago with this great song, Dark Water, released as a single in 2014. For those who haven’t heard about the band before, Agent Fresco has started their careers with this single release. Since then, the band released two more singles, See Hell (2015) and Wait For Me (2015), and two long-play albums, A Long Time Listening (2014) and Destrier (2015). Now, please give the song a listen while reading the rest of the article.
Although this song was released in 2014, this was the first time I heard about Agent Fresco. When I watched the music video of Dark Water, I was quite impressed by the richness in the song along with the production standards of their music. Agent Fresco is most certainly one of the most professional acts I have discovered in 2020 who shows massive potential with their innovative ideas in their music and brand value. They are a great example of a talented band with successful management.
Making great music and being a successful band are two separate things. In my view, Dark Water is a very professionally written, recorded, and produced song which has the same standards with bands at the top of their league, such as Coldplay. When I look at the structure and the instrumentation, you can also hear there’s nothing close to a standard job here. Yet, they have successfully kept the easy-listening form and the commercial value at the same time. The vocalist has a specific voice and has made a big difference with his style. There are two key things here about Agent Fresco that immediately caught my attention. First of all, I am not sure for how long they were together making music before Dark Water’s release, but I can hear that this band already has a solid musical character. This is one of the main problems of nowadays’ artists and bands. On the other hand, I am impressed to see Agent Fresco has shown their creativity and added more artistic value to their work in their music video and visuals. And yes, these are the details that lead to success.